1. Assume major responsibility for educating the nation's public on S&T-related issues

• High-quality coverage of these issues requires the S&T community to pay more attention to the media and participate more fully in public discussions and debates. In such interactions, practitioners should endeavor to explain technical issues in non-technical language.
• Regarding scientific or technical matters on which public-policy choices are to be made, the media should seek out the best S&T sources for their articles and programs. In a similar spirit, reporters and editors should not artificially generate controversy by seeking out minority positions that appear to highlight the adversarial aspects of S&T-related questions, particularly when the professional community has actually achieved broad consensus.

2. Use the new electronic media to provide the public with information related to issues of science and technology

• A wide array of communications technologies - print, television, radio, cellular telephone, World Wide Web, the Internet, among others - should be utilized in disseminating to the public the results and public policy implications of publicly or privately funded research that addresses national or local needs.

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